✦  Made in India · For India  ✦

indian baddies
From the house of
raj gharana

Drop 01, The Baddie Kurtis.

Hand block prints, pure fabrics, and more, cut by the same hands, made once. ₹1,000–3,500. 50 to 150 of each, then never again. Free shipping across India.

— Baddies already on the list

✦ You Already Know Us ✦

Ten years. A bridal store India fell in love with.

The karigar hands that make bridal pieces worth lakhs are the same hands making these kurtis. Same store. Same eye. New rules.

2015
Established
10 yrs
Of bridal craft
930K
On Instagram
170K
On YouTube
2015

A bridal store in Mumbai.

Starting with a 250 sq ft store and big dreams.

The lehenga years

Grew slowly but steadily.

Starting from 1 bride to dressing 1,000s of brides, we grew from a small store to a house shipping lehengas all over the world, touching 60+ countries.

932K on Instagram · 170K on YouTube

India started watching.

Nearly a million people follow the house, and at every fitting, the same question from the bride's sister, her best friend, her cousin: "but what do I wear on a normal day?"

2026

The doors open. Briefly.

After listening to all of you, we present Indian Baddies Drop 01: The Baddie Kurtis. Just remember, once it goes, It's gone. The next one will be different.

✦ What You're Actually Buying ✦

Not fast fashion.

A method.

Hand block prints

Stamped by authentic karigars, not printed by a machine. Slight variations between pieces are the proof a human made yours.

Pure fabrics

Cotton, mulmul and more, breathable, soft, pre-washed. Made for the Indian climate, everywhere in India.

Modern cuts & fitting

Cut for now, fitted like it's yours. Kurtis you reach for with denim, not just for occasions.

✦ Sketches · Drop 01 ✦

The cuts coming.

Corset backsLaced like armour
BacklessThe exit, composed
Bell sleevesDrama, daily
Broader necksCollarbones, presented
Scoop necksThe deep-U classic
Vibrant coloursNo beige apologies
?
+ many moreSurprises, sealed till drop day

← swipe →

✦ Drop 01 ✦

₹1,000 to ₹3,500.

Here's the trick: there is no trick.

No shop rent in your bill. No middlemen feeding on the way. No mountain of dead stock you're quietly paying for. You claim it, we cut it, it ships free, anywhere in India. That's how bridal hands become everyday prices.

✦ How the drop works ✦

01 · The list

The list enters first.

48 hours before anyone. The small runs go GONE while the world is still waiting.

02 · The doors

Then everyone. Seven days.

Not a minute more. Never extended, never reopened.

03 · The runs

Every design: 50 to 150 pieces.

When yours is gone, it's gone. We don't reprint. Ever.

04 · The cut

Ships in 15 days.

The window closes, we cut exactly what was claimed, and it ships free, anywhere in India. Miss it, and it becomes something you saw once.

48h
List enters early
7d
Window max
15d
Ships after drop
Free
Shipping · India

✦ The Baddie List ✦

Join the Baddie List.

Join, and you're a Baddie, with a numbered card that's yours for life. Every drop 48 hours before the world, and the vote on what we make next.

Your card · the next number is —

— Baddies on the list · no spam, just the drops

Save your card
✦ 48h early access ✦ A numbered card ✦ You decide what's next ✦ Free shipping · India

✦ You Decide · Drop 02 ✦

Baddies pick what exists.

Drop 02's colours go to a vote, and only the list votes. The winner goes to the printing table.

Not on the list yet? Join first — it takes ten seconds.

✦ Quick Answers ✦

Before you ask.

Soon, and the list hears first. Baddies get the date, the designs and the doors 48 hours before anyone else. That's the whole point of the list.

₹1,000–3,500. That's the price. No inflated MRP above it, no "% off" theatre, ever. And free shipping across India on everything.

Because COD quietly costs a business 20 to 30%, in returns, refused deliveries, reverse shipping, and that cost always ends up hidden in the price you pay. We'd rather trust you, and charge you honestly. Prepaid is how the price stays real: ₹1,000–3,500, no invisible markup funding someone else's COD returns. UPI, cards, net-banking. Ships in 15 days after the drop closes, tracked, with WhatsApp updates.

Never. Every design is made once in a run of 50 to 150 and the block is retired. When it's gone it isn't "out of stock", it's over. Miss it, and it becomes something you saw once.